In the advertising industry, we've been using'robots' to deliver personalization better than humans can for the past few decades. So if our digital intelligence grows and artificial intelligence takes over marketing activities, does it mean we'll all be replaced by robots? There aren't many industries left where robots don't coexist with humans. We like to believe that we're still somehow always ahead of robots. While they may be smarter and faster, human traits like creativity and empathy are features that machines have only had in sci-fi.

Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI). The work, shown at this year's Saatchi & Saatchi New Directors' Showcase in Cannes, was conceived, filmed and edited solely using AI. A range of technologies collaborated on its creation, including IBM Watson, Affectiva's facial recognition software and Microsoft's Rinna. The advertising agency's staff had no creative control. In an updated example of the Turing test, the work was shown alongside 18 human entries without the audience being informed which one was machine-made.

Each year at Cannes Lions, the Saatchi & Saatchi New Directors' Showcase features a live show conceived around a theme that mirrors the most exciting happenings in the ad industry. This year it was less a live show, more an experiment. In a nod to the rising prominence of artificial intelligence, Saatchi & Saatchi and its LA agency Team One set about potential capabilities of the technology. The result is a music video that was creatively conceived, cast, directed, shot and edited wholly by machines. Saatchi & Saatchi hid it within the NDS reel and tasked the audience to try and pick it out among a crop of films by some of the world's most talented new directors.

Artificial intelligence is a major player at Cannes Lions this week. And while AI is expected to transform tech within five years, Alphabet Executive Chairman Eric Schmidt assured attendees that there's little chance it will become "evil" as Hollywood films have depicted. In fact, he said, there are imminent benefits of AI. "Computer vision is now better than human vision. It means self-driving cars probably see a lot better than you, especially if you are drunk." Meanwhile, British musician and producer Brian Eno spoke about creativity and AI, defending human intelligence. "AI is not as advanced as we expected it would be," he said.